PREVIEW: Swarovski Spring/Summer 2014 Collection

Let eyes open wide to the world, its beauty, its richness, and its history”. The opening lines of the press note describe best the latest collection by Swarovski.

Inspired by a multitude of influences - nature, contemporary art, diverse cultures, and different skills - all intersecting each other to create this anthology aptly named ‘Imprints’.

Tribal Glam, as the name suggests, brings forth a fusion of the art and craftsmanship of Africa with urban interpretations. 


Earth tones, yellow gold, combinations of gold and silver plated metals merged with blacks add the right amount of modernity to a line that evokes ethnic cultural imagery. With mix mediums and materials like wood, leather, cord, and bold techniques that turn these into animal prints, hammered mounts, and moving fringes, this line marry the tribal and sophistication - a feat made possible by Swarovski!

With blue as a strong color for the season, Swarovski joins the ‘blue club’ with Monochrome Blue (yes Monochrome doesn’t only mean Black & White!). 


Redefining the classic shade with some crystal effect - the perfect illustration (and the strongest piece) being the “Amazing” necklace. The neckpiece aligns plates of Crystal Rock, Swarovski’s new favorite material, in denim tones from raw indigo to stonewash. A perfect collection for the summer months, there are pieces for the bold and the fearless in the world of accessories and even for the conformist and the faint-hearted.

All in all the collection fuses simplicity and opulence, modernity and elegance, and expresses a remarkably strong identity by providing the perfect accents to a stylish wardrobe!

The new collection is available at Swarovski stores across India from February/March 2014


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